The typographic map above (click for interactive version) is a collaboration between Oliver Uberti‘s design team at National Geographic Magazine and and my own research with UCL Geography’s Worldnames database. It shows the top 25 surnames in each US State (totaling 181 unique surnames), their frequency and their country of origin. The text associated with the map goes as follows:
“What’s in a Surname? A new view of the United States based on the distribution of common last names shows centuries of history and echoes some of America’s great immigration sagas. To compile this data, geographers at University College London used phone directories to find the predominant surnames in each state. Software then identified the probable provenances of the 181 names that emerged.
Many of these names came from Great Britain, reflecting the long head start the British had over many other settlers. The low diversity of names in parts of the British Isles also had an impact. Williams, for example, was a common name among Welsh immigrants—and is still among the top names in many American states.
But that’s not the only factor. Slaves often took their owners’ names, so about one in five Americans now named Smith are African American. In addition, many newcomers’ names were anglicized to ease assimilation. The map’s scale matters too. “If we did a map of New York like this,” says project member James Cheshire, “the diversity would be phenomenal”—a testament to that city’s role as a once-and-present gateway to America. —A. R. Williams”
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You can see the printed map in the February Edition of National Geographic.